How to schedule posts to Threads, Bluesky and X at the same time

Threads, Bluesky and X look alike: short text, a feed, replies. That's why people want to post to all three at once. It mostly works, but each network has its own limits, and a post that's fine on Threads can be too long for X.

Here's what differs, and how to schedule one post to all three without it failing on one of them.

The limits that matter

These are each network's own limits, plus what PublishBuddy checks when you save a post. The network figures come from each network's developer docs and help center, read on October 25, 2026.

A few notes on the table:

• X Premium subscribers can write longer posts on X itself. Write scheduled posts to 280 characters, the limit every X account has.
• Bluesky's own app now allows up to 10 photos and 10-minute videos. PublishBuddy sends up to 4 images and videos up to 60 seconds, as in the table.
• Threads allows at most 5 links in a post. It accepts carousels of up to 20 photos and videos, while PublishBuddy sends up to 8 files per post.

When one post goes to several accounts, the strictest limit wins. A 4 MB image is fine on Threads but stops the post if Bluesky is in it too. Make a separate post for Bluesky with a smaller image.

Step 1: Connect the three accounts

All three connect on every PublishBuddy plan, and each counts as one social account.

• X and Threads open a login window. Log in to the account you want and allow PublishBuddy. If you use several profiles, check which one is logged in to that network in your browser first, because the window uses it.
• Bluesky has no login window. You type your username, like name.bsky.social, and an app password you create in Bluesky's settings. Never use your account password here.

Threads connects separately from Instagram, even when they belong together.

Step-by-step guides: X, Threads, Bluesky.

Step 2: Write the post once

Click New Post and select all three accounts under Accounts before you write anything. The text you type goes to all of them.

Write to the shortest limit, X's 280 characters, and you won't have to cut later. If you use links, remember X counts each one as 23 characters, however long it is.

Step 3: Tailor each version

Above the text box there's an avatar for each account. Click one, and the box shows only that account's version. Edit it, and the others keep the shared text.

Things worth changing per network:

• Mentions. An @handle on X is not the same person on Bluesky, where handles look like name.bsky.social. Fix mentions in each version, or drop them.
• Hashtags. They work on X and Bluesky. Threads uses one topic tag per post instead of a string of hashtags.
• Length. Threads gives you 500 characters. Use the room for a fuller version there, and keep the X one tight.

Pick your accounts before you tailor. Adding or removing an account afterwards can copy one version over the others.

Step 4: Add media that fits all three

Every account in the post gets the same media. So if X or Bluesky is in it, stick to four images or one video, and keep images under 2 MB for Bluesky.

Need a carousel of photos and video for Threads? Make a separate post for Threads alone.

Step 5: Check the previews and schedule

The Post Previews panel shows how the post will look on each network. Then pick how it goes out:

• Add to Queue gives it the next free posting time for each account. Set up queue times first.
• Schedule lets you pick a date and time.
• Publish Now sends it right away.

Turn the post into a thread

On Pro and Business, you can add follow-up comments to a post. On X, Threads and Bluesky, each comment replies to the one before it, so the post and its comments form a thread.

To add one, click an account's avatar to make it active, then click Add a comment under the text. Comments belong to one account, so add them for each network in turn. Each comment can wait for a delay you set, counted from the comment before it.

Comment limits match the networks: 280 characters on X, 300 on Bluesky and 500 on Threads. A comment on X or Bluesky can carry one image or video. On Threads, comments are text only.

A single follow-up is handy on its own, too. Put the link in the first reply and keep the main post clean.

See how each version did

After the post goes out, the Posts page shows its likes, replies and reposts on each network. You'll see which audience responded. On X, every number comes from the post itself, because X doesn't give account-level stats.

More on the networks: X, Threads and Bluesky.