Comparison
PublishBuddy vs Loomly
Loomly is a calendar-first planner with post ideas, approvals and a DM inbox. PublishBuddy costs less, posts to X and Telegram, and adds an AI agent and an API.
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The short version
Loomly is built around the content calendar. It has post ideas tied to dates and trends, approval workflows, a DM inbox for Facebook and Instagram, and AI that drafts posts and replies. One gap stands out: Loomly doesn't publish to X at all.
PublishBuddy costs less at every account count we checked. 10 accounts cost $29 against $65 on Loomly Starter. 20 cost $49 against $332 on Loomly Beyond, because Starter stops at 12 accounts. PublishBuddy also posts to X and Telegram, and has a public API and an MCP server.
PublishBuddy vs Loomly at a glance
| Feature | Loomly | PublishBuddy |
|---|---|---|
| Networks | Facebook Pages, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Threads, Bluesky, Snapchat. No X or Telegram | Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Telegram, Threads, Bluesky |
| Free plan | Limited: 1 user, 3 accounts, 5 posts a month. Not offered to everyone | Yes: 3 accounts, 10 scheduled posts per account, 7 days of post stats |
| Free trial | 7 or 15 days, no credit card | 14 days of Pro or Business, no credit card |
| Cheapest paid plan | Starter, $65/month: 12 accounts, 3 users | Pro, $29/month: 10 accounts, 5 team members |
| 10 social accounts | $65/month (Starter) | $29/month (Pro) |
| Team members | 3 on Starter, unlimited on Beyond | 5 on Pro, 15 on Business, then $5/month each |
| AI writing help | AI captions, with monthly AI credits | AI Assist writes captions and suggests hashtags (Pro and Business) |
| AI agent | An AI Assistant chat that answers questions and drafts posts with images. Scheduling isn't listed | Answers questions about your accounts, and writes and schedules posts by chat. 500 AI credits a month on Pro, 2,500 on Business |
| AI images and video | AI images through the assistant. No AI video listed | AI Studio (Pro and Business, uses AI credits) |
| Analytics | Every plan. Scheduled reports and custom branding on Beyond | Analytics page on Pro and Business. Best times, hashtags and demographics on Business |
| Post stats history | Not stated | 7 days (Free), 365 days (Pro), 2 years (Business) |
| Approval workflows | Starter and up, with custom workflows | Required approval on Business |
| Inbox | Comments on most networks, plus Messenger and Instagram DMs | Comments (Engage, Pro and Business). No DMs yet |
| Social listening | AI listening runs: 2 a month on Starter, 5 on Beyond | No |
| Link-in-bio page | None listed | No |
| Public API | None listed. Zapier instead | Pro and Business |
| MCP server | None listed | Pro and Business. Works with Claude Code, Cursor and other clients that use an API key |
Loomly facts come from Loomly's own website, checked October 25, 2026 (sources at the end of this page). PublishBuddy facts come from our pricing page.
Loomly pricing, checked October 25, 2026
| Plan | Monthly billing | Yearly billing | What you get |
|---|---|---|---|
| Starter | $65 | $49 a month ($588 a year) | 12 accounts, 3 users, approvals, DM inbox, AI Assistant, 2 listening runs a month. |
| Beyond | $332 | $249 a month ($2,988 a year) | 60 accounts, unlimited users, scheduled reports, custom branding, 5 listening runs a month. |
| Enterprise | Custom | Custom | 61 or more accounts, unlimited users. |
| Free | $0 | Not offered | 1 user, 3 accounts, 5 posts a month. Listed in the help center only, and not offered to every account. |
Source: Loomly pricing page. Last checked: . Prices are in US dollars and change often, so check the source before you buy.
For 10 accounts, Loomly Starter is $65 a month and covers 12 accounts and 3 users. Paying yearly brings it to $49.
For 20 accounts, Starter can't stretch: Loomly only sells extra accounts above 60, so the next step is Beyond at $332 a month. PublishBuddy Business covers 20 accounts for $49.
Loomly's trial needs no credit card, but its own pages disagree on the length: the homepage says 7 days and its AI pages say 15. Paying yearly saves 25%.
PublishBuddy pricing
| Plan | Monthly billing | Yearly billing | What you get |
|---|---|---|---|
| Free | $0 | $0 | 3 accounts, 10 scheduled posts per account, 20 drafts, 7 days of post stats. No AI Assist or AI agent. |
| Pro | $29 | $278 a year | 10 accounts, 5 team members, AI agent and AI Assist (500 credits a month), AI Studio, Brand Kits, Engage, team roles, API and MCP, the Analytics page, 365 days of post stats. |
| Business | $49 | $470 a year | 20 accounts, 15 team members, 2,500 AI credits a month, required approval, best times, hashtag insights, demographics, PDF and scheduled reports, 2 years of post stats. |
Extra accounts are $5 a month each ($48 a year) on Pro and Business. Extra team members are $5 a month each. Pro and Business come with a 14-day free trial, no credit card required.
Where PublishBuddy is stronger
- X publishing. Loomly doesn't post to X at all.
- Less per account: $29 for 10 accounts and $49 for 20, against $65 and $332 on Loomly.
- An AI agent that schedules posts as well as writing them, plus AI video in AI Studio.
- A public API and an MCP server on Pro. Loomly lists neither.
- More people on the entry plan: 5 team members on Pro, against 3 on Loomly Starter.
- Telegram channels, which Loomly doesn't support.
Where Loomly is stronger
- A DM inbox for Facebook Messenger and Instagram, with AI replies that can run around the clock. PublishBuddy's Engage handles comments only.
- Post ideas tied to events, holidays and trends, plus RSS feeds that turn into draft posts.
- Built-in AI listening runs on every paid plan.
- Custom branding and unlimited users on Beyond.
- Snapchat posting by phone notification, and custom channels for anything else you plan by hand.
Who should pick Loomly
You plan around dates and events, your clients approve in the calendar, and you answer Instagram and Facebook DMs. You don't post to X. Loomly Starter covers that for $65 a month.
Who should pick PublishBuddy
You post to X or Telegram, want more accounts for less, or want an AI agent that schedules posts and an API. $29 a month covers 10 accounts and 5 team members.
How to switch from Loomly to PublishBuddy
You can make the whole move yourself. Here are the steps.
- Start a free trial. Pro and Business come with 14 days free and no credit card.
- Connect your accounts through each network's own login. Facebook connects Pages, and Instagram needs a professional account.
- Gather your scheduled posts from Loomly. It exports the calendar and post views as PDF only, so copy the posts into a spreadsheet as you go.
- Load those posts with a CSV bulk upload (Pro and up). Name the columns Date and Message, and add Link and Media URLs if you have them. One file holds up to 500 posts and goes to the accounts you pick, so make one file per set of accounts.
- Set your queue times so new posts drop into the next open slot.
- Invite your team. Roles are on Pro and Business; making approval required is on Business.
- Delete each post from Loomly once it's scheduled in PublishBuddy, so nothing goes out twice. Cancel Loomly when its queue is empty.
Frequently asked questions
Is PublishBuddy cheaper than Loomly?
Yes, at 10 and 20 accounts. 10 accounts cost $29 a month on PublishBuddy Pro and $65 on Loomly Starter. 20 accounts cost $49 on PublishBuddy Business and $332 on Loomly Beyond, since Starter stops at 12 accounts. Loomly prices were checked on its pricing page on October 25, 2026.
Does Loomly post to X?
No. X isn't on Loomly's list of supported platforms, and its help center has no X articles. PublishBuddy posts to X on every plan.
Does Loomly have an AI agent?
It has an AI Assistant chat that answers questions, suggests ideas and drafts posts with captions, hashtags and AI images. Its help center doesn't list scheduling among the things it does. PublishBuddy's agent writes and schedules posts from a chat.
Does PublishBuddy have approval workflows like Loomly?
Yes, on Business. A team member drafts and submits a post, and a manager approves it with a schedule or rejects it with a reason. Loomly includes approvals from Starter, with custom workflows and comments for clients.
Which one handles DMs?
Loomly. Its inbox covers Facebook Messenger and Instagram DMs on Starter and up, with AI replies. PublishBuddy's Engage inbox handles comments, not DMs yet.
Does Loomly have a free plan?
Its help center describes one with 1 user, 3 accounts and 5 posts a month, and says it might not be available to every account. It isn't on the pricing page. PublishBuddy's free plan covers 3 accounts.
Can I move my Loomly posts to PublishBuddy?
Yes, by hand. Loomly exports the calendar as a PDF, not a CSV, so copy your scheduled posts into a spreadsheet with Date and Message columns. Then load it with PublishBuddy's bulk upload.
The verdict
Loomly fits calendar-led teams that plan around dates, approve in the calendar and answer DMs, as long as X isn't part of the plan.
PublishBuddy fits teams that post to X or Telegram and want more accounts for less money. It costs $29 for 10 accounts and $49 for 20, with an AI agent that schedules and an API.
Sources
- Loomly pricing page, checked
- Loomly help: supported platforms, checked
- Loomly help: free plan, checked
- Loomly help: account add-ons, checked
- Loomly help: AI Assistant, checked
- Loomly help: interactions inbox, checked
- Loomly help: exporting content, checked
Try PublishBuddy free
Scheduling, analytics, and an AI agent that writes and schedules for you. 10+ platforms. From $29/mo with 10 accounts included.
14-day free trial. No credit card required.
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