Comparison
PublishBuddy vs Sendible
Sendible is an agency tool with client dashboards and unlimited users on every plan. PublishBuddy costs less for 10 or 20 accounts, posts to Pinterest and Telegram, and adds an AI agent and an API.
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The short version
Sendible sells plans by workspace, 6 accounts each, and every plan has unlimited users, client dashboards and a DM inbox for Facebook. Custom branded reports start on Premium at $199 a month, and white label is a paid add-on from Elite.
PublishBuddy costs less per account: 10 accounts are $29 a month on Pro, against $70 on Sendible. It also posts to Pinterest and Telegram, which Sendible doesn't, and adds an AI agent, AI images and video, and a public API.
PublishBuddy vs Sendible at a glance
| Feature | Sendible | PublishBuddy |
|---|---|---|
| Networks | Facebook Pages, Instagram, X, LinkedIn, TikTok, YouTube, Google Business Profile, Threads, Bluesky, WordPress. No Pinterest or Telegram | Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, YouTube, Telegram, Threads, Bluesky |
| Free plan | No | Yes: 3 accounts, 10 scheduled posts per account, 7 days of post stats |
| Free trial | 14 days, no credit card to start | 14 days of Pro or Business, no credit card |
| Cheapest paid plan | Core, $35/month: 6 accounts, unlimited users | Pro, $29/month: 10 accounts, 5 team members |
| 10 social accounts | $70/month (Core plus a workspace) | $29/month (Pro) |
| Team members | Unlimited on every plan | 5 on Pro, 15 on Business, then $5/month each |
| AI writing help | AI Assist, unlimited, on every plan | AI Assist writes captions and suggests hashtags (Pro and Business) |
| AI agent | No. AI Assist writes text and never posts by itself | Answers questions about your accounts, and writes and schedules posts by chat. 500 AI credits a month on Pro, 2,500 on Business |
| AI images and video | None. AI Assist is text only | AI Studio (Pro and Business, uses AI credits) |
| Analytics | Standard reports on every plan. Custom, branded and auto-emailed reports on Premium and up | Analytics page on Pro and Business. Best times, hashtags and demographics on Business |
| Post stats history | 90 days as standard, up to 12 months for Instagram and LinkedIn | 7 days (Free), 365 days (Pro), 2 years (Business) |
| Approval workflows | Plus and up. Custom approval workflows on Premium and up | Required approval on Business |
| Inbox | Every plan: comments, plus DMs on Facebook and Instagram | Comments (Engage, Pro and Business). No DMs yet |
| Social listening | None listed | No |
| Link-in-bio page | None listed | No |
| Public API | No public API. Zapier instead | Pro and Business |
| MCP server | None. Only a third-party Zapier MCP | Pro and Business. Works with Claude Code, Cursor and other clients that use an API key |
Sendible facts come from Sendible's own website, checked October 25, 2026 (sources at the end of this page). PublishBuddy facts come from our pricing page.
Sendible pricing, checked October 25, 2026
| Plan | Monthly billing | Yearly billing | What you get |
|---|---|---|---|
| Core | $35 | $30 a month | 6 accounts in 1 workspace, unlimited users, client dashboards, AI Assist. |
| Plus | $99 | $84 a month | 18 accounts in 3 workspaces, unlimited users, approvals. |
| Premium | $199 | $169 a month | 42 accounts in 7 workspaces, custom approval workflows, branded and auto-emailed reports. |
| Elite | $299 | $254 a month | 90 accounts in 15 workspaces, permission groups. White label is a paid add-on. |
| Enterprise | $750 | $638 a month | 300 accounts in 50 workspaces, single sign-on. |
| Extra workspace | $15 to $35 | $12.75 to $30 a month | 6 more accounts. The price drops on bigger plans: $35 on Core, $30 on Plus. |
Source: Sendible pricing page. Last checked: . Prices are in US dollars and change often, so check the source before you buy.
For 10 accounts, Sendible Core plus one extra workspace comes to $70 a month and covers 12 accounts. Plus, at $99, covers 18. Every Sendible plan includes unlimited users.
For 20 accounts, Plus with one extra workspace comes to $129 a month. PublishBuddy Business covers 20 accounts and 15 team members for $49.
Sendible has no free plan. Its 14-day trial needs no card to start, and it asks for one when the trial ends. Paying yearly saves 15%. The plans were renamed in August 2026, so older reviews may quote Creator, Traction or Scale.
PublishBuddy pricing
| Plan | Monthly billing | Yearly billing | What you get |
|---|---|---|---|
| Free | $0 | $0 | 3 accounts, 10 scheduled posts per account, 20 drafts, 7 days of post stats. No AI Assist or AI agent. |
| Pro | $29 | $278 a year | 10 accounts, 5 team members, AI agent and AI Assist (500 credits a month), AI Studio, Brand Kits, Engage, team roles, API and MCP, the Analytics page, 365 days of post stats. |
| Business | $49 | $470 a year | 20 accounts, 15 team members, 2,500 AI credits a month, required approval, best times, hashtag insights, demographics, PDF and scheduled reports, 2 years of post stats. |
Extra accounts are $5 a month each ($48 a year) on Pro and Business. Extra team members are $5 a month each. Pro and Business come with a 14-day free trial, no credit card required.
Where PublishBuddy is stronger
- Less per account: 10 accounts for $29 a month and 20 for $49, against $70 and $129 on Sendible.
- Pinterest and Telegram channels. Sendible supports neither.
- An AI agent that writes and schedules posts, and AI Studio for images and video. Sendible's AI Assist writes text only.
- A public API and an MCP server on Pro. Sendible has neither.
- Longer post stats: 365 days on Pro and 2 years on Business. Sendible keeps 90 days as standard.
- A free plan for 3 accounts.
Where Sendible is stronger
- Unlimited users on every plan. PublishBuddy includes 5 team members on Pro and 15 on Business.
- Client dashboards and Client Connect on every plan, so clients can approve posts and connect accounts without sharing passwords.
- A DM inbox for Facebook and Instagram. PublishBuddy's Engage handles comments only.
- White label as an add-on on Elite and Enterprise, and branded, auto-emailed reports from Premium.
- RSS auto-posting, evergreen repeats and WordPress publishing on every plan.
Who should pick Sendible
You run an agency with many clients, many reviewers and many people logging in. Sendible's unlimited users, client dashboards and white-label add-on are built for that, if Pinterest and Telegram don't matter to you.
Who should pick PublishBuddy
You want to pay less for 10 to 20 accounts, you want AI that writes and schedules posts, or you need API access. You post to Pinterest or Telegram. Business covers 20 accounts, 15 team members and approvals for $49 a month.
How to switch from Sendible to PublishBuddy
You can make the whole move yourself. Here are the steps.
- Start a free trial. Pro and Business come with 14 days free and no credit card.
- Connect your accounts through each network's own login. Facebook connects Pages, and Instagram needs a professional account.
- Export your posts from Sendible. In the calendar, click the three dots, choose Export and pick CSV. Drafts export the same way from Publish, then Drafts.
- Load those posts with a CSV bulk upload (Pro and up). Name the columns Date and Message, and add Link and Media URLs if you have them. One file holds up to 500 posts and goes to the accounts you pick, so make one file per set of accounts.
- Set your queue times so new posts drop into the next open slot.
- Invite your team. Roles are on Pro and Business; making approval required is on Business.
- Delete each post from Sendible once it's scheduled in PublishBuddy, so nothing goes out twice. Cancel Sendible when its queue is empty.
Frequently asked questions
Is PublishBuddy cheaper than Sendible?
At 10 and 20 accounts, yes. 10 accounts cost $29 a month on PublishBuddy Pro and $70 on Sendible (Core plus an extra workspace). 20 accounts cost $49 on PublishBuddy Business and $129 on Sendible. Sendible includes unlimited users, though. Its prices were checked on its pricing page on October 25, 2026.
Does Sendible support Pinterest?
Sendible's pricing page and its list of supported platforms don't include Pinterest, and neither includes Telegram. PublishBuddy posts to both.
Does PublishBuddy do white-label reports?
Not yet. Business includes PDF export, but there's no white-label option. Sendible sells white label as an add-on on its Elite and Enterprise plans.
Does Sendible have AI?
Yes, AI Assist writes and rewrites captions on every plan, with no limit. It doesn't make images or video, and it never posts by itself. PublishBuddy's agent writes and schedules posts from a chat, and AI Studio makes images and video.
Does Sendible have an API or an MCP server?
No public API docs, and no MCP server of its own. Automation goes through Zapier. PublishBuddy includes a public API and an MCP server on Pro and Business.
Which has the better inbox?
Sendible's. It handles Facebook DMs and comments on every plan, plus Instagram DMs per its help center. PublishBuddy's Engage inbox handles comments, not DMs yet.
Can I move my Sendible posts to PublishBuddy?
Yes. Export your scheduled posts from Sendible's calendar as a CSV and rename the columns to Date and Message. Then load the file with PublishBuddy's bulk upload on Pro or Business.
The verdict
Sendible suits agencies with lots of clients and lots of people logging in. Unlimited users, client dashboards and the white-label add-on are its strengths.
PublishBuddy suits teams running 10 to 20 accounts that want to pay less, with AI that does the writing and scheduling, and API access. It also covers Pinterest and Telegram, which Sendible doesn't.
Sources
- Sendible pricing page, checked
- Sendible help: supported platforms, checked
- Sendible help: AI Assist, checked
- Sendible help: report history, checked
- Sendible help: social feeds and DMs, checked
- Sendible help: export your posts, checked
- Zapier's Sendible MCP (third party), checked
Try PublishBuddy free
Scheduling, analytics, and an AI agent that writes and schedules for you. 10+ platforms. From $29/mo with 10 accounts included.
14-day free trial. No credit card required.
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